The genre of this film is comedy. We seem to find it funny that we see Borat in a very run down area where he lives. We also hear him speak with a very unusual accent. As British, we find the unfamiliar funny. The main character Borat is a very to the point person which makes him even funnier. He has very familiar sayings which seem to stick in your mind. Such as 'Very Nice'. We also see him perform a sexual act with his sister, again a very funny thing to watch.
The narrative is told by the main character Borat throughout the film. We find his accent very funny and this keeps us amused throughout the film.
I believe this to be a very effective opening as we are aware of the genre of the film, immediately from the beginning. This keeps us watching as the audience want to find out what other funny acts that Borat will perform. We are also told at the start that he wants to take a trip to the 'U S of A'. So as the audience we want to see how such an unfamiliar character will get on in such a country.
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