A target audience is who the makers of the film directs the film too. I.e. High School musical is aimed at a tween audience, which is from 10-13 year olds. They aimed this film at girls also because it is a musical and also they used actors such as Zac Efron who is cute and good looking and would make young girls and maybe even older girls want to watch this film. Most horror films are aimed at older people compared to High School Musical. They are most likely aimed at males as the films are usually scary and the director may think that females aren't ‘brave’ enough to watch the films.
We have aimed our film at people between the age of 15 - 30. However any horror moive fans may like to watch this film as well.
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